Monday, April 9, 2012

Perils of Underestimating Indian Consumers (In the past)


Legend has it that in 1930, Maharaja Bhupinder Singh felt slighted at the British Rolls Royce company’s refusal to accept an order from him for a new Rolls Royce car. Reacting to the refusal, the Maharaja put some of his old Rolls Royce cars (amongst the 24 he had at one point of time) to work hauling garbage, dung and filth in Patiala city to the chagrin of the all-powerful British ruling establishment who quickly prevailed upon the Rolls Royce Company to comply with the Maharaja’s wishes.
 My epistle on whether Indian consumers are as demanding and what if they were will follow soon. Also , a personal experience with Mercedes Benz India ....
Keep coming back and tell me what you think.