Monday, April 5, 2010

Category Killers (Spurt in Sports)

We are seeing a spurt in category killers in India now. I believe that next year when I teach retail fundamentals at B Schools, I wouldn't have to say that the category killer format isn't really pervasive in India.

At the moment, in the sports category there is action in Bangalore. So there is SPORTXS ( Forum Mall, Whitefield, Bangalore) and Decathlon (Sarjapura, Bangalore). Both worth a watch.

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